About Relentless Precision

Our journey and dedication to transforming the firearms industry in Minocqua, Wisconsin and surrounding areas.

Our History

Founded with a vision to revolutionize the firearms market, Relentless Precision has grown from a home-based shop to a cornerstone of the Minocqua community. Our commitment to quality, safety, and innovation has driven us to offer a wide range of products and services, including certified Cerakote applications and precision fiber laser engraving. We pride ourselves on creating a welcoming environment for all firearm enthusiasts, ensuring that every customer receives expert advice and personalized service.

Kory, the Company’s owner, has been passionate about guns since he was young as results of growing up hunting and shooting recreationally in the firearms community with family and friends. He has worked in various positions within Law Enforcement for nearly two decades and assisted many Agencies and Officers with his firearms training and knowledge. Kory has completed an Associated of Science Degree in Firearms Technology at Sonoran Desert Institute in Scottsdale, Arizona, Firearms Specialist Certification at the International Firearms Specialist Academy in Lake Dallas, Texas, is Factory Trained and Certified by NIC Industries for Cerakote application, and has numerous armorer certifications in the industry.

Our Core Values

Commitment to Safety

We prioritize safety in all our operations, providing training and resources to promote responsible firearm ownership.

Dedication to Education

Our educational programs are designed to enhance knowledge and skills, ensuring our community is well-informed and confident.

Welcoming Environment

We strive to create an inclusive and welcoming atmosphere where enthusiasts can connect,  and share their passion and knowledge for firearms.

Discover Our Unique Customization Options